Portfolio
Bonfire Pizzeria: Print Ad
Type
Commission
Date
September 2011
Products
Print advertisement design
Project Description
I was tasked with creating a print advertisement for Bonfire Pizzeria in Orinda, CA that would be included in several local newspapers. Their brand is known for being upscale while still family friendly, and this was an important factor to preserve in the ad. Since the piece is entirely text-based, this had to be achieved through typography. A heavy Neutra was used to continue the great art deco vibe from the logo and deliver a sense of affluence, while Rockwell was used in the body copy to maintain a friendy voice.
Both color and black & white versions were created to accomodate different newspaper requirements.
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